Lifestyle and fashion store recorded an all- time high user volume with an amplified digital reach!
Reme Lifestyle is a fashion and lifestyle e-commerce business dealing in hand-picked range of clothing, home décor, and lifestyle accessories. In its attempt to establish its brand presence and customer value in the segment, it wanted a sound online profile to be created and promoted across the online platforms.
- The business had a very basic non-responsive website with just the elementary features and was weak in terms of content, structure, reception, navigation, and SEO.
- No social media presence or digital profile existed. No digital promotions programs were running.
- There were 150+ entity issues. Some include problems with pagination and data architecture. Issues with page speed. Duplicate Content and Similar URLs. Thin e-commerce pages – low text-to-code ratio.
Reme Lifestyle needed a complete e-commerce facelift and a 360-degree promotional drive to help them achieve their end business goals.
We helped the client with setting up the platform with optimized structure and presentation scheme aligned with business-focused acquisition plan and conversion tactics.
This included building the right navigation flow, visual merchandising format, communication resources, design elements, and transition events, from the UX front.
The website was fine-tuned from SEO and Content perspective at all levels. Worked on on-page SEO and helped them with page indexing, titles, tags & links, structure validation, content optimization, strategically served with detailed competitor and trend analysis.
In the process, we built content plan and created social profiles across digital networks to help them extensively reach and actively engage with their target audiences. With this we helped them building social proof and parallel channel of traffic tapping the lifestyle digital networks and social groups.
What we did to achieve this
In a time of 6 months Reme Lifestyle registered an influx of 5,000 users per month on site with a high quality lead index. This accounted for 40% repeat customers and a minimal bounce rate of 5% at par with leading sites in the verticals. It climbed the first 30 Page Ranks on Google with 15 premium keywords in a time of 70 days, outdoing the long ranked websites with the same set of business keywords.
The social profiles and digital resources contributed heavily in building a loyal user base with high engagement rate. After the first quarter, the total active social user count reached a mark of 18,000 which is growing at an organic rate of 10% MoM. Regular blogging, forum posting, and link building activities built a parallel reach and added to the domain reputation to help the platform gain higher search rankings and organic value.
The platform is now receiving a steady sales at an incremental conversion ratio and the overall business value is growing with leading network rankings and high user rating scores.