Case Studies

246.56% Increase in Conversion Rate

 

Overview:

Medfuture is wholly committed to ensuring professional and exceptional growth in the medical the globe to place in private and public healthcare positions. They have consistently delivered bespoke services to not only doctors from around the world who seek to work in Australia but also top medical providers in Australia searching for personnel of the highest caliber to join their team. The client initially wanted to increase the traffic at least 1500 per month along with increasing conversion rate.

Brief Background:

1. The website was not mobile-friendly. It severely lacked the content on all important pages.

2. Most of the pages were missing Title & Meta tags and duplicate Meta tags were appearing on all inner pages.

3. Canonical URL problems were also a major cause of concern as website pages are opening with multiple URLs and already indexed in various search engines.

The Solution:

We convinced the client to go for fully responsive website design so that the website can be accessed properly from all devices. Our team optimized every element of SEO and removed all the SEO related issues that were hindering the growth of website traffic. After 45 days, we witnessed positive signs in traffic and the average visit time of a user increased, The bounce rate decreased considerably and orders started pouring in but only organic traffic was not sufficient to fulfill all the goals of the client. Therefore, we started working on paid marketing on Google Adwords along with Social Media marketing on various popular social media channels like Facebook, Twitter, and Pinterest.

Outcome:

The efforts of the team paid off and we started getting more traffic and goal conversion from all the channels.

  • 80.25%

    Increase in traffic
  • 117.78%

    Increase in audience reach
  • 127.60%

    Growth in social users
  • 246.56%

    Higher conversion rate

How we helped?

  • Search Engine Optimization
  • Social Media Marketing
  • Google Adwords
  • Organic Job Posting
  • Facebook Group Job Posting
  • Content Strategy
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